Competition analysis

A relevant "Voice of the Customer" (VoC) listening approach is not limited solely to your customer feedback. Understanding your positioning requires a comparative analysis of your competitors.

Online reviews from platforms such as Google Business Profile (GBP) or TripAdvisor offer a complete panorama of performances as well as evolutionary trends within your business sector.

To meet this need, SatisFactory offers a competition analysis feature, which can be configured quickly as soon as the integration of your review site or your social network is active on the platform. The panel is limited to 10 establishments: your establishment and 9 competing sites.

Presentation

Competition Analysis is a feature designed to extend your "Voice of the Customer" (VoC) listening approach beyond your own feedback. By integrating reviews from third-party platforms such as Google Business Profile, TripAdvisor, or Facebook, it offers a complete comparative panorama to precisely situate your performances and identify evolutionary trends within your business sector.

The benefits of competition analysis:

• Mastered market positioning: objectively evaluate your e-reputation by comparing your score, the sector average, and the ranking of the best players thanks to dynamic benchmarks
• Clear operational vision: instantly access a detailed competitive ranking by brand or by establishment to identify your strengths and your areas for improvement against your 9 main competitors
• Performance management: visualize the evolution of your score compared to the competition and refine your strategy thanks to key indicators and cross-analyses with your metadata
• Flexible deployment: quickly configure your competitive intelligence thanks to an intuitive management interface or via the import of CSV files for a mass configuration of your establishments

Access competition analysis

From the "Competitors" section available on the home page of the platform, you can easily access the data of your competitors for each configured review site or social network. This is a clear and operational vision of the competitive environment of your establishments or of your brand.

This panorama presents a comparative analysis including:

• Your score
• The average of your competitors' scores
• A Top 5 of the best scores

By clicking on the "Analyse this score" button or by directly accessing the indicator relating to your score on the social network, you can access the detailed analysis of your score and of that of the competitors.

This page corresponds to the key indicator relating to the score of your review site or social network. It displays the following data, which updates according to the period and the filters that you have defined on the page:

• Your score
• The repartition of the ratings of your score
• The evolution of your score
• Your competitive benchmark by establishment (site or page)
• Your competitive benchmark by brand
• The position of your score compared to the competition
• The average of the scores of your business sector
• The latest comments associated with your establishments
• The cross-analysis of the score with a metadata

You can also access the "Competition" tab to visualize the advanced competitive analysis which compiles:

• the quantitative analysis of competitive trends (positioning and details of the scores of your competitors)
• the qualitative analysis of the competition (semantic analysis and details of the comments of your competitors' customers)

⚠️ The qualitative analysis of the competition requires the programming of the semantic analysis engine by AI prompt (learn more).

Configure competition analysis

Access social network and competition analysis management

From the platform's administration center, you can manage the establishments and pages (your own and competitors') linked to your external data sources on your account.

⚠️ The administration space is only accessible to users whose profile holds administrator privileges ("Manage").

To do this, from the left sidebar menu of the platform, access the administration center by clicking on the "Administration" tab.

Then, in the left sidebar menu of the administration center, expand the "Data and indicators" section, then click on the "Social networks" section.

Manage social networks and competition analysis

Master the creation, modification, and deletion of social networks linked to the competition analysis on your account by consulting our dedicated article: Manage social networks and external sources.

Specifically master the addition and management of integrations linked to the competition analysis on your account by consulting our dedicated article: Manage competitors from social networks and external sources.

For further assistance or to report a specific issue, please contact our Support team.